Who doesn't know "Bet Direct" in the gambling industry? "Bet Direct" is one of the biggest betting places to gamble in, from casino to poker and different kind of online games. As Ed Ware (the CEO of 32Red company) replied: "This deal we've made when acquiring Bet Direct gives us a good strategic point of view at 32Red: its strengthen our consumer database, more products, new connections, different casino, poker and other online games and many more in different areas of the business.". "We greet everyone who has joined us from acquiring Bet Direct into our new 32Red family; we look into the future and see new exiting and powerful areas to work in."